Champion Spirit Meets Craftsmanship – DEWER Announces Five Sports Champions as Brand Ambassadors
Champion Spirit Meets Craftsmanship – DEWER Announces Five Sports Champions as Brand Ambassadors
At the pinnacle of competitive sports, champions achieve greatness through years of dedication, precision down to the smallest detail, and an unwavering pursuit of excellence. This very spirit perfectly aligns with DEWER's brand philosophy: “Crafting with Heart, Honoring Our Origin.”
Now, five elite athletes—Chen Ying (Beijing 2008 Olympic shooting champion), Cao Jingzhen (international diving champion), Dai Haonan (national trampoline champion), Cheng Chen (national cheerleading champion), and Liu Nanxi (World University Games gymnastics champion)—join DEWER as Quality Brand Ambassadors, bringing the spirit of champions to represent our commitment to exceptional quality.
This collaboration is not only a partnership between a brand and champions—it is a deep resonance between two ideals of excellence: a relentless pursuit of perfection, an obsession with detail, and a bold spirit of innovation.
Champion Glory, Craftsmanship Legacy
When the precision of elite sports meets the excellence of fine craftsmanship, an unmatched level of quality is born.
Chen Ying, DEWER Quality Brand Ambassador, brings with her 25 years of professional athletic experience and four Olympic appearances. She rewrote history with a mere 0.1-point margin and stands as one of the few global athletes to achieve a “Grand Slam” in shooting, winning gold at the Beijing Olympics, World Championships, and more. She is also a recipient of multiple national honors, including the March 8th Red Banner Holder, the May 4th Youth Medal, the May 1st Labor Medal, and the 70th Anniversary National Honor Medal.
Behind every gold medal lies tireless perseverance and an unyielding pursuit of perfection—just as DEWER has remained devoted to the craft of custom home furnishings for over 20 years. With precision at the core, we refine every detail with care and integrity, delivering quality that speaks for itself.
Chen Ying's accuracy defines a true marksman's focus; DEWER's craftsmanship defines our enduring promise to excellence. We believe the fusion of Chen Ying's champion DNA with DEWER's artisan spirit will spark new inspiration, delivering superior products and experiences to customers around the world.
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Chen Ying
Moving Forward Together—A New Chapter for DEWER
The appointment of five outstanding athletes—Chen Ying, Cao Jingzhen, Dai Haonan, Cheng Chen, and Liu Nanxi—is more than a strategic collaboration. It marks a deep alignment of values: precision, performance, and passion. DEWER Whole-House Customization enters a new chapter of brand evolution, building every product to meet champion-level standards.
Driven by a spirit of craftsmanship that emphasizes refinement and perfection, we are committed to creating home solutions that marry aesthetics with functionality, designed to elevate everyday living across global households.
Just as Olympic athletes chase “Faster, Higher, Stronger,” DEWER strives for “Finer, More Beautiful, More Exceptional” in every home we serve.
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Cheng Chen
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Liu Nanxi
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Dai Haonan
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Cao Jingzhen
Stronger Together, United in Purpose
When the essence of craftsmanship meets the spirit of a champion, what emerges is more than a collaboration—it’s the fusion of excellence. On the field, it's determination; in life, it's craftsmanship.
Looking Ahead: Empowering Homes with Trust and Excellence
DEWER will continue working hand-in-hand with Chen Ying and other celebrated champions to promote a brand spirit that blends resilience and craftsmanship. Together, we aim to build stronger emotional connections with our users and create trustworthy, beautifully crafted homes for families around the world.