20 years is enough for a sapling to grow into a towering tree;
20 years is enough for a brand to go from its original vision to true excellence;
In 2025, DEWER celebrates its 20th anniversary!

For two decades we've shone brightly—launching a new journey with strategy and foresight, and winning the market with our brand and products. Recently, under the brand anchor “A New Model of Simple Luxury Living,” DEWER has rolled out precision campaigns at high-traffic hubs, taking over screens at ten major airports—Beijing Capital, Chengdu Shuangliu, Guangzhou Baiyun, Harbin Taiping, Sanya Phoenix, Xiamen Gaoqi, Shanghai Hongqiao, Shenzhen Bao'an, Xi'an Xianyang, and Changsha Huanghua—to announce to everyone: 20 years of focus, all for a better home!

▲ Beijing Airport

▲ Guangzhou Baiyun Airport

▲ Shanghai Hongqiao

▲ Chengdu Shuangliu

▲ Sanya Fenghuang

▲ Harbin Taiping Airport

▲ Xiamen Gaoqi

▲ Xian Xianyang

▲ Changsha Huanghua

▲ Shenzhen Baoan

Airports, as the ever-flowing arteries of transport, not only enable seamless passenger exchange and rapid logistics, but also serve as key platforms for global cultural exchange and economic cooperation. With frequent, high-impact exposure of the DEWER whole-home customization brand—precisely targeting high-end business and leisure travellers—we're not only showcasing our premium image, but also driving full-spectrum brand growth, raising both awareness and voice in the market.

By bringing the “A New Model of Simple Luxury Living” concept to life in airport settings and deeply integrating with travel channels, DEWER has transformed footfall into brand momentum—deepening travellers' recognition and understanding of our name. This campaign also marks DEWER's renewed leadership in the industry's high-end segment, using “brand culture” as our lever to open a new chapter in comprehensive whole-home customization.

Twenty years is more than a milestone—it's a fresh beginning. DEWER will seize this moment to keep refining quality and pioneering design, so that more travellers can enjoy “quality living within reach” and savour an elegant lifestyle even on the move. Looking ahead, DEWER whole-home customization will further expand its market share and brand influence, continue building momentum, forge an even stronger brand, accelerate into the fast lane of growth, and remain committed to offering consumers superior furniture products and thoughtful service.