Mr. Yin Weidong, General Manager of DEWER Whole-House Customization, Ms. Yin Caihong, Deputy General Manager, Mr. Yin Xiaocheng of DEWER, and Mr. Peng Xi, Deputy General Manager of Marketing, gathered at the event with dealer partners from across the country. Together, they reflected on DEWER's 20-year journey and introduced key strategies for 2025, injecting new momentum into high-quality development.

At the opening of the summit, Ms. Yin Caihong expressed her gratitude to the attendees and emphasized that 2025 will be a pivotal year of transformation in the custom furniture industry. In response to shifting consumer demand, accelerating technological innovation, and evolving competition, DEWER will drive growth through five core marketing strategies. The goal is to achieve win-win cooperation with dealers and open a new chapter together.

▲ *Ms. Yin Caihong, Deputy General Manager of DEWER*

Mr. Yin Weidong, General Manager of DEWER Whole-House Customization, delivered a keynote speech outlining the strategic direction and development goals for 2025. With a clear focus on branding, product, marketing, and manufacturing, he offered practical solutions to help dealers break through market barriers. Mr. Yin believes that in this trillion-dollar home living market, DEWER and its dealers will ride the wind together and win the new track.

▲ *Mr. Yin Weidong, General Manager of DEWER*

Mr. Peng Xi, Deputy General Manager of Marketing, shared DEWER's 2025 marketing strategy. He highlighted DEWER's mission to stay focused on customer needs and provide competitive products, solutions, and services. The strategy will strengthen brand building, product leadership, channel expansion, marketing innovation, and terminal empowerment—equipping every dealer to fight and win the “Battle for Market Leadership.”

▲ *Mr. Peng Xi, Deputy General Manager of Marketing*

In line with consumer upgrades, DEWER continues to innovate its marketing approach to better empower its dealers.

Key department heads including Mr. He Weizhong (R\&D Director), Mr. Yao Jianfu (Director of Franchise), Mr. Wang Huanfa (Training Manager of DEWER Academy), Mr. Chen Jinquan (New Channel Development Manager), and Mr. Gan Zihao (Regional Manager of Terminal Management) shared in-depth insights into DEWER's 2025 strategies. From internal capability building to consumer experience optimization, these efforts aim to reinforce the brand and support sustainable dealer growth.

▲ *Mr. He Weizhong, R\&D Director — “The Path to Light Luxury Customization”*

▲ *Mr. Wang Huanfa, Training Manager — “4S Store Empowerment Training”*

▲ *Mr. Gan Zihao, Regional Manager — “Move-In-Ready Empowerment Training”*

▲ *Mr. Chen Jinquan, Manager — “Expanding Project Channels for Terminal Markets”*

▲ *Mr. Yao Jianfu, Franchise Director — “In-House Referral Franchise Policy”*

Special guest speakers Mr. Zhu Rongbao from Heyi Consulting and Mr. Wu Jie from Mingdi Consulting brought cutting-edge insights on industry trends and AI-based local traffic acquisition via platforms like Douyin. Their professional guidance provided dealers with practical solutions to improve lead generation, conversion, and sales performance.

▲ *Mr. Zhu Rongbao, Executive Secretary of the Renovation Committee, Guangdong Furniture Association*

▲ *Mr. Wu Jie, Consultant, Mingdi Consulting*

The summit climaxed with the signing ceremony for DEWER's model market program. Dozens of core dealers signed agreements and took commemorative photos with Mr. Cao Xinhu, Director of Terminal Management, marking the start of a promising new journey.

▲ *Model Market Signing Ceremony*

Strategic cooperation between DEWER and Konggang Media was also officially announced, opening a new chapter in brand communication. With media support, DEWER will further enhance its brand influence and support its dealers.

▲ *Strategic Partnership Signing*

Later that evening, Ms. Sun Li from Heyi Consulting launched the national “20th Anniversary Celebration: Thousands of Stores United for May Day” campaign. She outlined detailed plans and targets to help dealers strengthen execution and dig deeper into market potential. The energy on site was high as everyone committed to a shared goal of achieving record-breaking success in 2025.

▲ *Ms. Sun Li, Heyi Consulting*

▲ *Flag Presentation Ceremony*

▲ *Target Commitment Signing*

The summit also included an exclusive preview of DEWER's new 2025 showroom. Dealers experienced firsthand the brand's design ingenuity and craftsmanship, as well as its ongoing pursuit of quality and innovation to meet diverse consumer demands.

▲ *Tour of the 2025 Showroom*

With firm resolve and continuous dedication, the “DEWER 20th Anniversary: Rebirth and New Beginnings” Summit marks the start of a new journey and the opening of a glorious new chapter.

The 20th anniversary is a milestone in DEWER's development—both a celebration of past achievements and a new beginning. Standing at this new starting point, DEWER will continue to move forward with its dealers, embracing the future with confidence, action, and shared ambition.